Social Media Co-op Program

Program Overview:

The Social Media Co-op Program is a partnership between Chaffee County and local businesses to amplify their reach through targeted social media efforts. By leveraging Chaffee County’s established social media platforms and expertise, businesses can access a larger audience, promote their services, and contribute to the destination’s brand narrative.

How it Works:

Please complete the form below to let us know you’re interested in participating and to provide valuable input on how we can best represent your business.

Afterward, Chaffee County’s social media manager will reach out to discuss your goals, content creation, post strategy, hashtags, and more. They will also schedule a visit to your business to capture video and photos.

Using this content, the social media manager will create and share a post about your business on Chaffee County’s Facebook and Instagram accounts, leveraging our audience to generate engagement.

Please note, if you’d like us to feature a paid service—such as a meal, activity, or other experience—it must be provided complimentary to Chaffee County’s social media team. We create and share this content at no cost to you as part of promoting your business.

Program Benefits:

1. Increased Exposure: Feature your business on Chaffee County’s social media channels with thousands of followers.
2. Professional Support: Access to high-quality content creation and social media marketing strategies.​
3. Collaborative Promotion: Align your messaging with Chaffee County’s campaigns for greater impact.

Eligibility Criteria:

• Must be a locally owned and operated business.
• Aligns with Chaffee County’s mission and brand values.
• Tourism-related or appeals to visitors (e.g., lodging, dining, attractions, events, retail).

Program Components:

1. Social Media Features
   – Dedicated Post: One post on each of Chaffee County’s social media channels (Facebook & Instagram)
   – Tagging and Links: Inclusion of business tags, hashtags, and direct links to booking or shopping pages.
2. Content Creation
   – Professional photos/videos produced by Chaffee County.
   – Engaging captions that resonate with the target audience.
   – All rights to content produced belong solely to Chaffee County.
3. Performance Insights
   – Report on engagement, reach, and other key metrics.

How to Apply

Complete the Social Co-op Program Application available below: