Chaffee County Visitors Bureau Marketing Matching Grant Program

 

The Chaffee County Visitors Bureau will accept applications for matching marketing grants during the monthly meetings of January, April, July, October.

Applicant must apply online and request to be on the CCVB meeting agenda 30 days prior to meeting. Meetings are the fourth Tuesday of each month.

Chaffee County Visitors Bureau Marketing Matching Grant Program provides funding to not-for-profit organizations for promoting Chaffee County as a tourism destination.

Funds will be awarded to organizations whose objective is to promote the towns of Buena Vista, Salida, Poncha Springs or Chaffee County as a whole. For every $1 the organization allocates to the program, the Chaffee County Visitors Bureau will provide $1 in matching funds. 100% of the money must be spent on advertising and promotion.

It is encouraged to demonstrate strong alliances through collaboration with other partners, and securing other matching sources. The projects involving three (3) or more partners demonstrating strong collaboration, may be evaluated as being more competitive in the grant review process, and may be awarded a collaboration bonus of up to 5 additional points.

Project Eligibility Requirements
– Eligible applicants must be or apply with a nonprofit or not-for-profit organizations or associations whose tourism related activities and marketing programs will benefit the entire county.
– Grants will only be provided to fund marketing projects designed to increase destination travel to Chaffee County.

The strength of the partnerships must be demonstrated through a commitment to collaboration with partners, communities and securing matching sources. In addition, support letters from community partners and their contact information must be provided.

– Grant funds may be used for in-state, domestic and international marketing efforts.
– Grants will not be awarded to fund existing marketing efforts unless the funds will be used for a current program that is producing a positive return on investment or the program is being.
expanded into new markets or media.
– Grants may be used for development and operation of independent Internet sites provided there is a link to the site to the ColorfulColorado.com website.
– Applicants must demonstrate $1 in matching funds for every $1 requested from the Chaffee County Visitors Bureau
– Applicants must provide an overall marketing plan and fill out the corresponding Excel document which includes a Budget Worksheet, Matching Funds Worksheet and Timeline Worksheet. (To be considered for the grant, the worksheets must be submitted.) PLEASE DOWNLOAD THESE FILES
Program Requirements – Participating organizations must develop and execute an effective tourism marketing and promotional program targeted toward specific goals in attracting travel and tourism to Chaffee County Colorado.

· Participating organizations must follow the approved marketing proposal as presented to the Chaffee County Visitors Bureau or receive written permission to deviate from the plan by the Chaffee County Visitors Bureau; otherwise, the organization may forfeit grant funds provided by the Chaffee County Visitors Bureau.

Participating organizations must establish quantifiable objectives and conduct a program evaluation to assess the effectiveness of the program. A final, written report and final financial report is also required and must be submitted to the Chaffee County Visitors Bureau within one month of completion of the marketing campaign.

PAYMENT
Dated invoices must be submitted to the Chaffee County Visitors Bureau along with a check for the matching funds. The Chaffee County Visitors Bureau will then pay the invoice.

Missing deadlines or submitting incomplete reports and documentation will be noted and may
impact future funding through this program.

Eligible Programs and Goal
The overall goal of the Matching Grant Program is to increase tourism revenues and economic benefit within Chaffee County through unique and effective marketing opportunities. The organizations should develop, execute and evaluate effective tourism marketing and promotional programs targeted towards attracting travel and tourism to Chaffee County.

Eligible opportunities include:
· Media Placement and Production (Print, Online, Outdoor, Broadcast, and Radio)
· Printed Materials
· Tradeshow Registration Fees and Booth Rentals
· Video/CD-Rom/DVD production
· Fulfillment Costs
· Public Relations/Media Communications
· Promotional Items
· Strategic Planning and Research
· Product Development
· Website Development
· International Opportunities
· Special Marketing Opportunities (this could include FAMs, database development, etc.)

Non-eligible costs include:
· Agency Commissions and Fees
· Office Supplies
· Items for Resale
· Lobbying
· Educational conferences, advocacy program and membership dues
· Travel expenses, including accommodations and non-public relations or marketing related
transportation. (Travel to and from meetings will not be reimbursed.)
· Equipment Purchases or Rentals
· Alcoholic Beverages
· Infrastructure
· Contraction of facilities or modification of eligible historic structures

Evaluation Criteria
– Points – Completeness of marketing plan………………………………………….…………………..…………………….15
– Ability to implement marketing concepts……………………………………………………………..……………………..10
– Quality of creativity or innovation presented…………………………………….…………………..…………………….10
– Economic impact of proposal on towns or county…………………………….…………………..……………………..20
– Meets CCVB program goals and objectives……………………………………….…………………..……………………..20
– Demonstrates a financial ability to carry out the marketing plan and develop partnership………….15
– Provides a mechanism to demonstrate a return on investment…..……….…………………..…………………10
TOTAL 100*
*Well-defined county wide partnerships may be awarded an additional 5 points.
*Applications with 3 or more partners demonstrating strong collaboration may be awarded an additional 5 points.

Shoulder Season bonus points 10 points if event is outside of Memorial Day – October 1

Required Information for Online Grant Application:

PROJECT MARKETING PLAN/ SCOPE OF SERVICE

1) Narrative describing the program
2) Program goals and objectives
3) Specific tactics proposed to execute the plan
4) Measurement criteria – how will the organization track its efforts and report effectiveness

PROJECT TIMELINE & BUDGET
The CCVB Budget Worksheet must accompany the application. A thorough break – down of the budget is required and must state exactly where the CCVB dollars will be applied in the project. PLEASE DOWNLOAD THESE FILES

SUPPORT LETTERS
The application must include three letters of support