Who pays:
Tourists and visitors staying in lodging (hotels, motels, short-term rentals, private camping, etc.) for less than 30 consecutive days pay a 1.9% countywide lodging tax.

Where the money goes:
Of the 1.9% collected, 40% supports countywide tourism marketing, while 60% is allocated to non-tourism uses by the County, such as affordable, workforce housing, childcare, and early childhood education efforts.

Local benefits:
Supports the tourism economy by driving visitor spending, sustains local businesses across lodging, dining, retail, and recreation, and contributes funding toward community priorities such as housing and childcare.

1. Add or claim your business and complete verification so it can appear on Google Search, Maps, and other Google Services.
   
   
2. Confirm or edit your business name, category, address and pin location, service area, phone number, website, social media links, attributes, business description, etc.
   
   
3. Confirm or update your hours, including holidays and seasonal changes.
   
   
4. Add current photos and/or videos, including a logo, cover photos, and images of your space or offerings.
   
   
5. Review your listing on Google Maps and Google Search to ensure everything appears correctly.
   
   
6. Post updates to your Business Profile for announcements, events, promotions, and offers.
   
   
7. Respond to customer reviews to show your business is active.
   
   
8. Check your profile regularly to keep all information accurate and up to date.

The goal is simple. Help visitors extend their trip. That extra time supports local businesses, spreads activity across the destination, and enhances the overall stay.

Keep Messaging Positive and Invitational
Focus on what visitors gain, not what they might miss. Language should feel welcoming and open, not urgent or pushy. The tone matters as much as the message.

Show What Happens Beyond the Initial Visit
Highlight experiences that do not fit into a quick stop. That could be a second-day hike, a different menu later in the week, or a nearby spot worth exploring. Give people a clear reason to stay longer.

Build Natural Next Steps Into Your Messaging
Think in sequences instead of single moments. Dinner turns into live music afterward. A morning coffee stop leads to a scenic drive. A tasting becomes a full afternoon. Help visitors picture what comes next.

Use Timing to Your Advantage
Call out activities tied to a specific time of day. Sunrise, evening events, or next-day activities create natural pause points that encourage another overnight stay.

Make It Easy to Plan That Extra Day
Share practical details when it helps. Hours, proximity to other attractions, and seasonal highlights all reduce friction when someone is deciding whether or not to extend their trip.

Work With Nearby Businesses
Cross-promote when it makes sense. A restaurant can point to a nearby attraction. A shop can mention a local event. Small connections build a stronger case for staying longer.

Use Social Media to Tell a Fuller Story
Instead of a single post, think in a series. Show a full day unfolding across multiple stops. Highlight real visitor moments that reflect a longer stay. Community hashtags can help surface those stories.

Keep the Message Consistent
Across your website, social channels, and in-person interactions, reinforce the same idea. There is more to experience here, and it is more than worth their time.